Wake Up and Smell the Pheromones

As if dating weren’t difficult enough to suss out the greats from the not-sos, there’s a new smell in town. Pheromones are the new secreted weapon for both men and women, and they’re quietly creeping into cologne collections everywhere. The companies that are selling the subconscious seductions make claims that are pretty unbelievable. They give you the impression that if you use their products, you can walk into a room and have men either swooning at your feminine feet or unable to leave your side. With feral gleams of lust in their eyes.

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So what exactly are the pheromones? For men, it’s called Androstenone. In very concentrated amounts it can reek of sweat or even urine- but it’s apparently highly alluring to the opposite sex. For women, it’s Androstenol. Generally speaking though, pheromones are mostly scent-less. People have a skewed idea that pheromones should ooze a rutting call of the wild. In reality, our noses pick up on it with our ‘vomeronasal organ,’ which can detect a person’s personal smell from across the room, even under heavy perfume. Some scientists claim this is what we call ‘love at first sight,’ a.k.a. yum at first sniff.

Do they actually work? While they may not get close to doing what the pheromone companies say they can, they have been proven to work on a smaller scale. What they will do: make you seem more approachable and friendly, which can be in your favor. Some women may unconsciously scare people off, and pheromones can help to minimize it. One drop can last up to 6 hours. It seems that you can overload on the stuff though, and they can have the opposite effect than the one you’d like. They call it a ‘pheromone build-up,’ but it’s easily remedied by scrubbing yourself clean. Twice. You could also try putting it on your clothes instead of your skin, which dilutes the possibility of too much of a good thing.

Pheromones have been used historically: both musk deer and beaver pheromones were used to attract new lovers by the royalty. Now with the latest science, ‘genuine’ pheromones have over-run the dating marketplace. Ranging from $59.95-100, some of the products available are Pherlure, an andro-sexed extract, Pherplay and Primal Instinct. You can get vials or even candles- this is great- to ‘set the mood for a party.’ It just puts the imagination into overtime, doesn’t it? Some of the pheromone companies even supply directions: how much is enough, how not to contaminate your supply and where to put it on your skin or clothing. Almost all promise a guaranteed success rate or your money back, but you might want to read the fine print before investing in the latest attraction edge.

There are people that are unaffected by pheromones. The bad news is that it’s mainly men (at around 20%), which means he might not be bewitched by a whiff. There are many who swear by their pheromones, claiming success in both boardrooms and bedrooms in winning people over after just a daub. It might make you think twice, though, the next time you find yourself attracted to someone. Was it really them, or their faux-pheromones that caught your attention?